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Tags: categorical transformation

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A Deep Learning-Based Decision Support System for Mobile Performance Marketing.

In Mobile Performance Marketing (MPM), monetary compensation only occurs when an advertisement results in a conversion (e.g., sale of a product or service). In this work, we propose an intelligent decision support system (IDSS) to automatically…

Tags: big data, categorical transformation, classification, Conversion Rate (CVR), Decision support systems, Deep Learning, deep multilayer perceptron, intelligent decision support system (IDSS), Machine learning, Marketing, MOBILE learning, RANDOM forest algorithms

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